The 12th Agrotechnology Conference entitled “Primary Production with an Eye to the Future: Challenges and Prospects in Agriculture and Animal Husbandry” was successfully held by the American-Hellenic Chamber of Commerce and its Agrotechnology Committee on Friday, February 23 at the Porto Palace Hotel in Thessaloniki.

During the conference, proposals for the next day after the relatively recent catastrophic weather phenomena and the systemic changes that the agricultural sector needs to regenerate were discussed. At the same time, extensive reference was made to livestock farming and its derivatives, such as dairy and cheese making, sectors with great potential but also significant challenges, given that they have to adapt to the growing demand with fewer resources.

Also present at the event was NEUROPUBLIC, which is leading the effort for the green and digital transformation of the primary sector. Specifically, Ioannis Mavroudis, Vice President and Executive Director of the company, was in the co-capital and participated in a discussion on “Primary Production with an Eye to the Future: Challenges and Prospects in Agriculture and Animal Husbandry”, where he spoke on the issue of technology as a tool for dealing with natural disasters.

In detail, Mr. Mavroudis stated that “Technology through a network of telemetry stations gives us an “eye” directly on cultivation. Our advice goes straight to the producer. We have the ability to send immediate warnings to immediately warn of extreme weather events.”

“After eight years of real commercial activity on smart farming, we understand that it is difficult to convince the producer that a technological tool can better help him in what he does. It was quite difficult,” explained Mr. Mavroudis to continue that “over the years, however, it has been proven that technology does help him make the right decision for the field.”

“It’s quite a difficult process. But we have reached a level where and due to the regulatory obligations and due to this current in the EU that smart farming has, which has become a “trend”, I think that the producer is now interested, learns, buys, tastes and has become much more selective with whom he cooperates“, he concluded. “I am very optimistic about the future.”

The annual Agrotechnology Conference has been organized continuously since 2012 and has now become an institution as the leading event of its kind, contributing to the successful course of the agricultural economy and the farmer-entrepreneur as a targeted, concise and interventional event. The 12th Conference was under the auspices of the Ministry of Rural Development and Food.